Category Archives: Advertising Photography

DeWalt, second shoot.

dewalt-1

Following on from a shoot a month ago, new client DeWalt commissioned me to photograph more tradesmen using their professional range of drills and accessories. I guess the first set of photos went down well. I used portable lights to achieve the desired affect, being battery powered they much easier to use in situations where there is no mains electricity supply. Looking forward to doing more shoots with DeWalt, a great client.

New Client: DeWalt

A yellow drill being used by a construction worker on a site in London

Almost six months ago I met with the people at DeWalt to discuss shooting images for their website. The professional drills and accessories were distributed to tradesmen to test and evaluate, and after that we photographed them at a west London construction site. Photographing tools which had been used and actual tradesmen gave a reality to the images. The range of professional tools from DeWalt is the “go to” equipment in the construction industry and I’m very happy they asked me to photograph them in action.

Tracking Photography

tracking-lorry

Thanks to my assistant Mina for this shot of me leaning out of a Land Rover shooting a truck for Culina Logistics. Tracking, or car to car photography is a technique I often used for automotive clients. Well these things are built to move, so I think it’s best to show them in motion. Getting the right shot involves selecting the correct shutter speed. The slower the shutter the more movement, and the more dramatic the image, but too slow and the shaking of the car makes the subject blurred. More images from this shoot are here.

Cee Lo Green

cee-lo-green-sofa

Great to see my images of Cee Lo Green published again, this time in American magazine Wax Poetics.

During the negotiations for the use of these images was interesting to have a call from the VP from Atlantic Records in New York who used to live in Wanstead, most of the call spent discussing the merits of local restraints and bars in East London.

Having an image on the front cover is always pleasing for me, but can be very good for my clients. Not long ago an assignment led to an industrial product being featured on the front cover of a specialist magazine, a space money couldn’t buy, but a creative image could.

You can read the article about Cee Lo here.