NHS Vitality Campaign

In the second shoot for the West Essex PCT Vitality Campaign Mike, working with Ralph Scrutton, Perception Advertising's Creative Director photographed cigarettes, unhealthy food and healthier alternatives.


These images have been used on websites, poster campaigns, and other outdoor media supporting radio advertising for the West Essex PCT.

After the first shoot the West Essex Smoking Cessation service had a 412% increase in calls and the highest rate of 4 week quitters in the East of England


View the product photography page for more still life &
product photography.
Cigarettes photographed for advertising campaign. Cherrys photographed to promote a healtier lifestyle. Cigarette in the shape of a question mark. Tomatoes. Bacon Sandwich. Cigarette stubbed out Vegetables.
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